Boothmanship: An Entrepreneur’s Guide to Getting the Most Out of Tradeshows & Conventions
Trade Shows can be a hyper-efficient way to learn, network and tell your story…or they can be a catastrophic waste of time and money. In this workshop, Ed Catto helps business owners strategize and plan for trade shows, addressing topics like What To Expect, What Not to Expect, Resource Planning, Prepping for the Pre-Game, and Crushing It Post-Show. The workshop is geared towards both trade show exhibitors and attendees, but offers key skills in professional development applicable to a variety of community members.
About Ed Catto:
Ed loves building brands and helping them achieve their true potential. With 20+ years total spanning the agency/consulting side, solid, classic CPG grounding and an entrepreneurial stint, Ed possesses a unique, proven blend of marketing, strategy, and business leadership skills.
As a founding partner of Bonfire Agency, Ed helped develop the worlds’ 1st “Geek Agency”, a unique marketing and consulting firm designed to connect brands, in authentic ways, to the passionate fans of comics, games, SciFi movies and graphic novels. Bonfire Agency works with a variety of clients including Guinness, Chipotle, Random House, the Robin Hood Foundation, TBS, TNT, Lego, and Warner Bros. Consumer Products.
One part of being a brand builder is finding new life for old brands. As a self-styled “retropreneur”, Ed brings back old toy and entertainment brands for today’s audiences. Most recently, Ed’s shepherded the rebirth of Captain Action, the original super-hero action guru in comics, collectibles and even a national toy line.
Ed led teams in developing strategies and creative programming for a myriad of clients, including Kraft/Nabisco, Warner Bros., Home Video, and Time Warner’s DC Comics. Ed was instrumental in business development planning, executing, and closing. Over the past two years, Ed has built brands for both not-for-profits and mid-size organizations through Do Good Marketing.